The Importance Of Customer Feedback

The Importance of Customer Feedback | Jaxstar Solutions

Your business will make more money if your customers are happier. But how do you keep your customers happy? How do you know what your customers like or dislike about your product?

Asking for customer feedback can provide extremely valuable insight for your business and products. Feedback can directly influence what changes you need to make to your product or service, what aspects you need to promote more, and what parts need to stay exactly as they are.

This feedback is invaluable, and it doesn’t cost you anything to get it.

So, with that in mind, here are the 3 main benefits of getting feedback to help improve your small business:


Product and services encourage innovation

You can consistently improve your products or services and keep them the best they can be. If you are consistently listening and seeking feedback, you always have a pulse on what’s working for your customers and what’s not. Ultimately, this will lead to better business, better sales, and a better customer experience.

Share your reviews online

Sharing customer feedback on your website and social media is also an excellent way to build trust with your audience and to build a good brand image. Being able to see authentic reviews from past customers gives potential customers a better insight to you and your companies values.

Make customers feel valued

Asking a customer about their thoughts upon the product or service that you’ve delivered to them can, in itself, serve as a way to make them feel truly valued. It can ensure that they know that they are far from a number within your customer records and it may in itself ensure brand loyalty, particularly if they can see changes that come about as a direct result of their feedback.


One of the best methods of getting feedback from customers is sending them a Feedback Survey, which they can choose to complete anonymously or put their name to it.

Asking for feedback face-to-face might make your customers feel pressured into giving a positive review, or not give a true insight into their experience. By using a digital or paper-based survey allows your customers to input their opinions freely with the worry of offending the employees or owners.

Are you ready for feedback?

There’s a lot to be gained from getting customer feedback and absolutely nothing to lose. All you have to do is ask!