Importance Of Marketing
My whole business is based on the back of office but I recognise how important Marketing is in order to run a successful business which is why I am a huge believer in Networking and having an online presence. So, although marketing isn’t my expertise, I wanted to share some of the huge benefits it can have on your business and why we should all invest some time into our marketing.
Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. Which is what we all want right?
Here are some of the key benefits of marketing and how it can help your business to grow:
Informs- On a base level, marketing is useful for customer education. Sure, you know the ins-and-outs of your product but do your consumers? In order to buy into a product, your audience needs to have a solid understanding of what it does and how it works. If consumer education is on your priority list then marketing should be too.
Free promotion- Modern marketing is also a less expensive game than ever before. Social media platforms and email campaigns have made reaching out to consumers a much more finance-friendly possibility.
Engages your audience- Customer engagement is the heart of any successful business – this is especially true for SMBs. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. In the past, you walk in the pizza shop, talk to the hostess, laugh with the waiter, wave hello to the owner etc. While that in-person engagement is still alive and well, it’s no longer enough. Instead, consumers want to be engaged outside the store. This is where marketing comes in, and you can send your customers content to keep them engaged beyond store hours.
Marketing is an important strategy to ensure the growth of your business. While your current customers should always be your main priority, marketing efforts can help you expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers.
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