How to build confidence as a business owner
Being a small business owner can be overwhelming. We all have our good and bad days, but it is important to always come across as confident to our clients and potential new customers during our pitch.
Are you trying to tune out that self-doubt?
Here are my 5 top tips of how to build your confidence and give a pitch that will win you business:
Fake it ‘til You Make It.
Confidence is less of an emotion and more of a state of mind. Using positive affirmations can help shift your mindset — by stating “I am confident” repeatedly a few times a day, you will start to reprogram your subconscious to feel more confident over time, even if you do not feel it right away.
Dress for Success.
When you look good, you naturally feel good. Even though it might just be a phone call where the client cannot see you, being dressed for the part naturally puts you in the right frame of mind.
Be Your Biggest Believer.
Even when others are singing your praises and claiming to see your strong potential, unless you are doing that for yourself, confidence will be difficult to achieve. No one can give you confidence on your behalf. If you feel strongly about your trade and business ideas, that will be the main driving force behind your confidence and success as an entrepreneur.
Launch. Do not wait for perfection.
Believe it or not, done is better than perfect. Get your product or service in the market. Do not hold it back until it is perfect because in your eyes, it almost never will be.
As soon as you launch, you will get feedback from your customers and the market, you will make your product or service better, and in the long run you would save yourself time and potentially money.
Talk to mentors.
You are never going to know how to run a business perfectly, what is perfect? You simply don’t know what you don’t know, and that is ok. However, you do have a bias — when you own a business, it is your “baby,” and you have a clear vision of how that should look. Getting expert advice and external views of your business can help you feel more confident knowing that you have the support and perspective of someone else. The less emotional attachment to your business, the more a person can offer objective feedback.