Building An Email Database

Building an Email Database | Jaxstar Solutions

No matter what industry you’re in, email list building is still an important business strategy for spreading brand awareness and building customer loyalty.

Although every industry is different with how they capture those emails, there is the same strategy at the core of every method: 

The value of your offer – the cost of giving you their email address = the probability of conversion

No matter what you have to offer, you must ensure it’s something your customers will want and benefit from. You need to make sure your offer is worth giving up in exchange for an email address. It could be a free voucher, discounted price or a downloadable that is full of helpful advice and tips. 

If you are struggling to come up with a concept or how to implement a strategy, take a look at what your target market is looking for or what they struggle with and ensure you focus your efforts at the pain points.  

When coming up with a strategy, think about these 3 questions:

– What are you solving?

– What are going to be their priorities?

– How can you reach out to them?