The Challenge Of Running Your Own Business Is Knowing Your Worth
Determining your pricing is one of the hardest decisions to make. Price too high and you step out of your customers comfort zone, charge too little and you undermine your worth.
If you find yourself questioning your decisions when it comes to your process, or you just need to remind yourself exactly what it is about you and your work that sets you aside from the rest, check in with yourself by asking these questions:
- What do my customers get in return for working with/buying from me?
- How does my work improve their lives?
- What specific outcomes can my clients expect from our work together?
- What is my USP that influenced them to buy from me in the first place?
- What do I do to continually improve myself and my brand?
- What do I have/ do that my competitors do not?
We all know that people buy from people, if your potential client trusts you and what you can deliver, your prices can be justified no matter its range. Getting these messages across in your branding is just as important as getting them into your pitch to customers, it needs to be a reflection of yourself. Your brand is often someone’s first impression, and it can validate or influence their decision to work with you.
When you are charging based on your worth, you’re also setting a high standard for the type of people you are looking to work with. The audience that perceives you as valuable are the same people who would benefit most from working with you, being able to resonate with your values is crucial.
Knowing Your Worth Will Allow You to Grow as A Business
When you understand your worth and are enthusiastic about how you can help others, the sky’s the limit. There are endless opportunities and connections to be made with the right people, especially through networking. When you believe in yourself, the universe shows up for you!
Whether it is a power pose or saying, it is always a good idea to have something that reminds you to stay true to what you are worth and attract those clients who recognise that.